Organizational Design
for Tech Innovation

High investments are made before the launch of a tech innovation. From then it can take several years till the break-even point is reached, not to mention financial targets. Achieving short Time to Business (TTB) is therefore crucial for success. Organizational design plays a pivotal role in achieving Time to Business.


Goal of this course: Structure and culture for tech innovation.

Did you know that 75% of innovation projects fail, never seeing the light of day or benefiting the company? This is largely due to inadequate leadership, cultural issues, and organizational misalignment. Simply having great ideas and technology isn't sufficient!

What you will learn in this pragmatic course:

  • A holistic and integral view on product innovation.
  • How to implement the right organizational structure, depending on the size of the organization.
  • How to implement an adequate program organization for innovation, even when the functional organization can’t be changed and is a given.
  • To enable the innovation organization to work autonomously and connected without escalating continuously to senior management.
  • How to develop the right culture in the tech space, focusing on teams, leadership, and collaboration to get things done
  • How to get flow and speed by deploying strategy and applying heartbeat.
  • Overview and common sense in the overload of buzz words and methodologies that claim to be the silver bullet.

Bert van Appeven
Organizational designer and result driven pragmatist.

The participants in our last training gave a mark 9 out of 10!
"Thanks for this very useful and complete training!"
"Absolutely great training! Glad I participated. With beautiful examples to effectively avoid silos within product innovation processes".

Request the brochure

Intended for

All leaders involved in multidisciplinary product/service innovation,
from front end, through NPD/NPI to sales beyond the chasm:


  • R&D managers
  • Engineering managers
  • Senior project managers
  • Entrepreneurs
  • Start & scale up leaders
  • Product line managers
  • Program managers
  • PMO managers
  • Product development managers
  • Portfolio & marketing managers
  • Product managers
  • Business and sales developers
  • System architects
  • Innovation managers
  • University and bachelor professors


Gerrit Sitters

General Manager, Lumicks, Amsterdam HQ.


"Bert has successfully led a complex multi-disciplinary biotech development project within LUMICKS with various external development partners involved. He has the ability to understand an organization quickly and creates structure, process and team focus in a short time. His approach is pragmatic, based on clear trade-offs and modern with respect to being agile and learning fast from the market with early product prototypes."

Andrea Moerenhout

R&D Director Dorel Juvenile Europe.

"We hired Bert as a consultant to support the transformation of the R&D organization. 
With his knowledge of product development organizations he was able to provide the right inputs that supported the creation of a new development model. His approach is very efficient and effective, asking the right challenging questions to make sure we stayed on the right track towards achieving the goals. He has been a coach, inspirator and motivator to our teams and stakeholders. Bert is a very nice person to work with, always respectful and challenging at times when needed to come to the best results!"

Monique Musch

Senior Director R&D Thermo Fisher Scientific.

“I have got to know Bert van Appeven as a very capable senior leader who combines result orientation with excellent people management skills. He quickly adapts to new organizations and brings out the strengths of the processes and teams as well as identifies improvement areas. His broad experience in product innovation makes the difference”.

General info

Course duration:  Total 5 days.  

Dates next training:

  • Block 1: November 7 and 8, 2024
  • Block 2: November 20, 21, 22, 2024

Location: Eindhoven

Group size: max 12 persons.

Investment: 4950 € (ex. VAT) / also available as one day training: 975 € (ex. VAT). 

Note: For start-ups, scale-ups and for inhouse trainings we have special rates.

Main trainer:  Bert van Appeven | LinkedIn

Guest trainer: Peter Deen | LinkedIn


Phone: +31 6 23649801


What is the preparation time at home?

Before the 1st day you get some homework, the investment is about 2 hrs.

Are there other dates available?

Normally the course is scheduled in April and November. We can always schedule an incompany training on your request.

Who are the trainers?

Trainers are Bert van Appeven and Peter Deen

Is staying in a hotel included in the price?

Hotel stays and dinner are not included in the price.

Plan a free introduction

I would be glad to discuss your challenges in innovating in the Tech world