Training  "Leadership in Product Innovation": 

Leadership and organization make the difference!

High investments are done before the introduction of a new product. From then it can take years till the break-even point is reached, let alone financial targets as Gross Margin or Operating Profit. 

Achieving short Time to Market and crossing the sales chasm are therefor crucial for success. Click graph for an illustration. This is what you will learn in this course. 

But how do you achieve speed and business acumen in your innovation projects? There are so many gurus, buzz words and methodologies that claim to be the silver bullet for delivering better products faster to the market. Each has its core value, sometimes however more time is spent to prove one’s own right than to smartly combine the principles in an overall, business driven framework. And the latter you will learn!

This course gives a holistic and integral view on product innovation with focus on leadership and organization. It is built around a real-life product innovation case and covers the total flow from ideation to business. 

Explained will be how to make sound decisions using a framework with trade off rules, rather than to fall into the activity trap and sub optimize on topics that distract the team from the goal. You will learn how to organize this sustainable into the project and your total program.

The teachers have a pragmatic and no-nonsense approach and make things not unnecessarily complicated. They will share with you what works and what not. They have many years experience from the project trenches (in R&D, production, service innovation, product marketing and sales) in the Netherlands, the USA and Germany. Many best practices from High Tech, Automotive, MedTech and Biotech will be shared with you. 



Do you want to understand why todays Project Management can disturb the flow in modern Product Innovation? Do you want to learn how to turn the Fuzzy Front End into the Fast Front End? Two of the many topics that will be part of the training. Interested? For the course layout see overview at the right. For a more detailed overview click content.


General Info

Course duration:  Total 5 days.  

Dates next training:

Block 1: November 16 and 17, 2023.

Block 2: November 29, 30 and December 1, 2023.

Dates 2024:


Block 1: April 4 and 5, 2024

Block 2: April 17,18,19, 2024


Block 1: November 7 and 8, 2024

Block 2: November 20, 21, 22, 2024

Location: High Tech Campus, Eindhoven.

Group size: max 12 persons.

Investment: 4950 € (excluding VAT). 

Note: For start-ups, scale-ups and for inhouse trainings we have a special offer.

Main trainer:             Bert van Appeven | LinkedIn

Guest trainer:           Peter Deen | LinkedIn

More info:         

Or call:                         +31 6 23649801

Subscripe:                  Click here


"Absolutely great training ! Glad I participated.  With beautiful examples to effectively avoid silos within product innovation processes. Very relevant for companies that want to optimize their product innovation processes and really want to have this on track, from the first idea to the last sales support and service actions."

Jeffrey Lemmens,  Project Manager  at Thermo Fisher Scientific


Intended for

  • Innovation managers
  • R&D managers
  • Engineering managers
  • Senior project managers
  • Entrepreneurs, start & scale up leaders
  • Product line managers
  • Program managers
  • Product development managers
  • Portfolio & marketing managers
  • Product managers
  • Business and sales developers
  • System architects
  • University and bachelor professors

For the course layout see below:


About Bert van Appeven (main trainer):

“I have got to know Bert van Appeven as a very capable senior leader who combines result-orientation with excellent people management skills. He quickly adapts to new organizations and brings out the strengths of the processes and teams as well as identifies improvement areas. His broad experience in product innovation makes the difference and he can lead teams to sustained success and customer satisfaction. His sense of humor always made me laugh!”

Monique Musch, Senior Director R&D Strategy & Operations Thermo Fisher Scientific.