Course content "Leadership in Product Innovation"

see also "course layout " for the bigger picture:  Training

 1. Flow from Idea to Business

  • Projects to cross silo’s
  • Manage the project as your own business (Entrepreneurship)
  • Innovation embedded in organization
  • Prioritize your projects -> The elephants “door constraint”
  • Top management involvement
  • Set a cadence in your projects
  • A concurrent stage gate process

2. Architecting the innovation organization

  • Organizing the R&D project team
  • R&D Program Management
  • Portfolio Management
  • Organizing the Enterprise Project team
  • Enterprise Program Management
  • One room and dedication

3. Deployment of Vision/Goal/Strategy

  • Making a plan
  • Deployment policy
  • Autonomous and connected teams
  • Progress measurement

4. Discovery and Ideation

  • The DigiPress case case
  • Bring speed in the FFE (Fuzzy Front End)
  • Product Innovation strategy
  • Voice of the Customer
  • Ideation methodologies

5. Concepting, Roadmaps, Project Definition and Business Case 

  • Portfolio management
  • Managing the link to corporate strategy
  • The product roadmap
  • ProductLine roadmapping
  • Lean Innovation
  • Program Management
  • Resource planning
  • Architecting in the fuzzy front end
  • The project definition
  • The business case

6. Architecting

  • Architecting/Design/Engineering definition and place in process
  • Proto’s and how many
  • The project kick off
  • The project organization, use of the potato cutter
  • Role of the system architect vs PL
  • Organization of Co-development partners
  • The product requirements process
  • Production and service requirements
  • Continuous customer feedback and VOC check
  • Architecting methodologies
  • Modular or integrated design
  • Use of decision rules
  • Riskmanagement
  • Cynefin framework
  • Phase reporting, concurrency

 

7. Leadership

  • The project leader profile
  • The Johan Remkes way
  • Dealing with escalations
  • Leading by questioning
  • Leading by leaning
  • The five frustrations of teamwork (Lencioni)
  • Potato cutter vs Cake pieces
  • Lost roots of project management
  • Cadence in Stakeholder mgt

8. Projects & Line Management

  • The matrix in various shapes
  • The R&D project board process
  • Conways law
  • Competence center development

9. Engineering and Industrialization

  • The project organization in engineering
  • Concurrent phasing, start engineering asap
  • The potato cutter on enterprise level: has every goal an owner?
  • The start phase E report
  • Continuous customer feedback and VOC check
  • Start industrialization
  • Engineering/production handshake
  • Quality management/Cost down
  • Beta or no to Beta

10. Sales and Servitization

  • Sales
    • Basics
    • Commercial and Business involvement in the FFE
    • The Process
  • Servitization
    • The whole product
    • Service Innovation
    • Service organization

11. Crossing the chasm to reach full business

  • Why a chasm
  • Beachhead segment
  • Bowling Alley
  • The whole product
  • The beachhead case.

 

The last day is dedicated to cases of participants